The Perfect Gift

Outside of the Christmas season, Saje’s largest gifting moments were Mother’s Day and Valentine’s Day. Consumers were looking for something beyond a trite card. Something that actually expressed the love and care they felt. Saje offered the gift of wellness of mind and body.

Gift sets for Valentine’s Day needed to bring people out of the doldrum of winter and into the warmth of Valentine’s Day. Dynamic design, bold shilouettes and rich colour pops offered excitement on shelf. Love was expressed genuinely through the benevolance of wanting to help others with their health challenges. Not a red heart cliché to be found.

Mother’s Day spoiled Mom in both the gifing and self-gifting space. Covetable bags and gift boxes sparked joy in both the gift giver and recipient. Brand iconic blends such as “Goddess” empowered while Lavender products calmed. Illustrative box art reflected both the intention of the kits while celebrating the ingredients within. Truly a special something for the person who is everything.

CK CONTRIBUTION: 
PRODUCT AND PACKAGING ART DIRECTION, CONCEPT NARRATIVE, PACKAGING SYSTEM AND DESIGN