Inside the Studio

If there was ever a brand for giftware connoisseurs, it is Danica Studio. This lifestyle brand creates wide-ranging collections for distribution in gift and kitchen stores. The products directly reflect the design team’s creative outlook. Collections reflect the magical play of imagination interweaving with the world around us.

The collections are wide-ranging featuring kitchen linens, mugs, coordinating ceramics, table linens, cosmetic bags, doormats, and home accessories.

Developing a packaging design system required restraint. The paper goods and boxes could not distract from the patternwork but live as a subtle, textured backdrop from which the surface design and detailing could shine. Textured ivory and kraft papers supported a hand-crafted feel.

The brand launched water bottles at the height of the “bring your own bottle “phase. Using competitors like Swell as the baseline, I recognized that there was a large hole in the market. Danica Studio’s elevated bottle designs required giftable packaging, not a generic sleeve. Print and pattern came alive across the covetable paper cylinders. They were hugely successful and became collectables that lived a second life as storage for consumers “in the know.” 

CK CONTRIBUTION:
PRODUCT AND PACKAGING ART DIRECTION, PACKAGING SYSTEM AND DESIGN