Sensorial Shift

Holiday development for 2024 celebrated a new brand identity: remedy real life. An aromatherapy company with decades of credibility under its belt, Saje’s new goal was the attraction of younger customers. This was achieved with a product and packaging aesthetic that leaned into the promise of transformation.

To counter seasonal consumer overwhelm, we shifted exhausting transactional gifting into credible, transformational gifting. The transformational power of plants to remedy life’s discomforts was visualized as a sensorial shift of the mind, body and spirit.

Modern, bold gradients and oversized gestural design cues leaned into the momentum of an energy shift across 50+ kit boxes. Bonus points for the flowing gradients mimicking the experience of aromatics in anchor to the flowing energy that surrounded it. 

Coral red paired with an inky green, the drama of a violator violet and a blast of celebratory foil set the brand apart from a sea of red and green sameness. The drama of the Advent calendar provided the quickest sell through rate in the history of the brand.

Product naming focused on clear “before and after” benefits while also providing a sprinkle of holiday whimsy.

A microscope was also placed on hyper-easy giftability by adding distinct gifting zones in the store. The need state of the consumer guided box artwork groupings. Bags in a variety of photo-friendly shapes helped cement the Saje stores as a seasonal go-to gifting destination.

CK CONTRIBUTION: 
PRODUCT AND PACKAGING ART DIRECTION, CONCEPT NARRATIVE, PACKAGING SYSTEM AND DESIGN, COPYWRITING