Feeling the Ebb and Flow

Holiday 2025 marked the most ambitious product and packaging assortment for the brand to date. Aromatherapy is rooted in science. The lofty packaging goal was to apply the same credo that married the craftsmanship and science found in the brand’s oil blends. Nature’s magic was demystified with the fusion of data and art to articulate the power of plant-based wellness. It is the ebb and flow of aromatherapy in the mind and body.

Artwork fused olfactory experience to hard data and ailments in the body. Emotion came to life in a series of handcrafted watercolour paintings capturing the kinetic and sensorial effects of every product at Saje. The data is represented in alpha, beta and theta brainwave-inspired linework wrapping around kit boxes. 

A deep, rooted palette grounded in plum and earthy green contrasts with the punch of purple and soft peach. Box artwork celebrated the fusion of science, emotion and the flow of life in a celebration of wellness, across 50+ pieces of gift packaging. 

Two advents were launched, instead of the usual one. Both had a swift and tidy sell through. Diffusers leaned harder into the multi-purpose angle by offering a lamp-like lighting effect and sleep support capabilities. 

The ebb and flow approach to the science of aromatherapy further elevated the brand’s status in a competitive wellness market and provided a successful sales season.

CK CONTRIBUTION: 
PRODUCT AND PACKAGING ART DIRECTION, CONCEPT NARRATIVE, PACKAGING SYSTEM AND DESIGN, COPYWRITING