Lululemon

Partners in Wellness

Lululemon x Saje, two brands focused on making you feel your best.

Lululemon is a dominant player in the athletic, yoga and wellness space. The brand needed to flush out their gift assortment for the 2021 Christmas season. A collaboration with Saje Natural Wellness only made sense. 

Two limited-edition kits were designed to support your mind and body. The Reset and Recovery kits were developed with consumer’s wellness and workouts in mind. ​Two bags were designed and developed. One to house recovery roll-ons, creams and a massage tool. The other to efficiently house a hand-held diffuser, a diffuser blend and roll-on. 

Bag materiality and functional design kept the needs of the everyday athlete front and centre. The emotional core of the kits, the contribution of breath to overall wellness, was expressed in soft watercolour-inspired packaging.  

The success of the 2021 kits let to further collaboration in 2022. The gift assortment was expanded to three kits adding sleep to the reset and recovery landscapes. A sleep mask and portable diffuser were housed in vibrant canvas bags with a practical handle touch. 

CK CONTRIBUTION:
PRODUCT AND PACKAGING ART DIRECTION, PACKAGING SYSTEM AND DESIGN

Lulu recovry.png
Lulu reset kit.png
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Lulu blue relief.png
Lulu BLue rest.png
Lulu BLue stillness bag.png
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Lulu BLue breathe band.png
Lulu BLue relief bag.png
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PART DIRECTORS: CK, JAMIE ANDERSON
PACKAGING DESIGNERS: CK, REBECCA DELARUE-RIFFEL, SUE LEPARD
BAG DESIGNERS: CK, SUE LEPARD

IMAGES © SAJE NATURAL WELLNESS, IMAGES © LULULEMON

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