Various Record Labels
Let’s All Go to the Record Store
The lost art of music packaging and the ultimate mix tape.
I worked part-time in record stores for years. I often wished for a “grown up” job where I could make mix tapes and decorate the tape cases. Turns out this was a real thing. I went to art school and landed my dream job straight out —a graphic designer at a record label.
The process of collaborating with a recording artist and bringing their vision to life was both exciting and hella challenging. It jump-started my journey with product and packaging. It taught me how to compromise, balance many projects at once, and how to emote a feeling visually. I solidified my skills as an illustrator. And it started my love affair with teeny type that is still going strong today.
Through work with Nettwerk Records, Arista/BMG and other Independent labels, I designed over a hundred different cd and vinyl releases. The goal was always to translate the passion of the artists into a tiny booklet format while keeping the marketing-focused record label happy.
The love of music drove it all. What a privilege.
CK CONTRIBUTION:
PRODUCT AND PACKAGING ART DIRECTION, PACKAGING SYSTEM AND DESIGN, ILLUSTRATION
CREATIVE DIRECTOR (most projects): JOHN RUMMEN
ART DIRECTOR: CK
PACKAGING DESIGNER: CK
ILLUSTRATOR: CK
Thank you John for providing a safe place to be wonderfully weird and creative. Best boss ever.