Nature in Motion

At the advent of Saje’s 2023 Holiday collection, the isolating effects of the pandemic were still lingering. Could the brand reconnect to its consumers and provide impactful change?

As an aromatherapy and wellness brand, Saje Natural Wellness had the power of nature at its fingertips. Holiday 2023 translated this power visually into a dynamic wave of energy that captured nature in motion. The morphing linework ran dynamically across 40+ kit boxes allowing for consistent presentation of concept without repetition. (Bonus points for linework emulating a roll-on gliding on skin.)

Traditional red and deep green colours were offset by electric yellow, pumping up the on-shelf drama. Speckled grey textures nodded to the evergreen product assortment. 

The season also marked a shift towards more design-driven diffuser launches. Soft, waved silhouettes reflected the thru-line of nature in motion. Six new units were developed in materials ranging from textured raw cement through amber glass.

The season of curated care resonated with consumers resulting in year-over-year growth in remedy and skincare categories.

CK CONTRIBUTION
PRODUCT AND PACKAGING ART DIRECTION, CONCEPT NARRATIVE,
PACKAGING SYSTEM AND DESIGN, COPYWRITING