Heirloom
Weaving the World
Crafting a brand as authentic as the craftspeople who made it.
Danica Heirloom is not just another housewares brand.
Linens, floor coverings and tabletop items are curated to textured perfection in this globally sourced housewares brand. Focusing on the handmade and sourced with care, Heirloom takes consumers around the world to redefine home decor.
Pattern and fuss are stripped away to leave textures in their natural element. The craftsmanship of weaving and high fiber quality are the stars of this restrained show. Rich colours and intriguing textures pop against minimalist packaging. Natural cotton twill tape bind carpets and textured paper support the handmade feel.
Crafting the perfect brand mark required paring back to what mattered: the artisans weaving these premium linens.
CK CONTRIBUTION:
PRODUCT AND PACKAGING ART DIRECTION, PACKAGING SYSTEM AND DESIGN, BRANDING
CREATIVE DIRECTION: ANDREA BROWN, ÅSA CEDERHOLM
PACKAGING DESIGN: CK
BRANDING: CK
PRODUCT DESIGN: SUE LEPARD, ELISA CACHERO, ERIN GIBBS
PHOTOGRAPHY: TANYA GOEHRING
ALL IMAGES © DANICA IMPORTS LTD.